product marketing manager

Vem ser Inter com a gente!!!

Conta digital gratuita, plataforma de investimentos, shopping e o que mais a vida precisar. O Inter é isso, e é muito mais.

A gente acredita que tudo pode ser mais simples, e que cada dia é mais uma oportunidade de fazer diferente. Se você também é assim, vem ser #sanguelaranja.

Join us in Inter&Co!!!

Free digital account, investment platform, shopping and whatever else life needs. Inter is that, and much more. We believe that everything can be simpler, and that every day is another opportunity to do something different.

If you're like this too, come be #sanguelaranja.

RESPONSIBILITIES

• Lead and manage a team of designers, creative directors, translators, providing clear direction, coaching, and professional development to ensure high performance and collaboration in executing marketing and growth strategies.
• Develop and execute end-to-end marketing campaigns for product and campaings launches, focusing on driving adoption and user engagement, leveraging channels such as SEO, SEM,CRM, and app store optimization (ASO).
• Collaborate with cross-functional teams (Product, UX / UI, Legal, Compliance, PR, Engineering, and Commercial) to ensure an integrated approach to product marketing, aligning strategies with product development and design for maximum impact.
• Manage and optimize localization strategies for international product launches, ensuring cultural and linguistic adaptation for target markets, and coordinating with local teams to adjust marketing messages.
• Leverage data analysis tools such as Google Analytics, Tableau, and other relevant platforms to monitor product performance, user behavior, and market trends, driving data-informed marketing decisions.
• Maintain a strong understanding of the competitive landscape and utilize this insight to inform product positioning and differentiation, driving sustainable growth.
• Act as a growth manager by identifying opportunities for user acquisition, retention, and revenue generation, while ensuring the integrity and vision of the product are preserved.
• Provide ongoing coaching and mentorship to team members, fostering their skill development and ensuring alignment with both individual and company-wide goals.

REQUIREMENTS

• Bachelors degree in Marketing, Business Administration, or related fields. MBA is a plus.
• Minimum of 10 years of hands-on experience in product marketing and growth strategies, with a strong focus on new product launches and international campaigns.
• Google Analytics, Digital Marketing tools, App stores
• Deep knowledge of SEO, SEM, and app store optimization (ASO);
• Ability to manage and coach teams, providing guidance and fostering professional development;
• Experience with growth strategies and product management;
• Expertise in coordinating localization strategies for different markets;
• Strong understanding of UI / UX and its application in product marketing strategies;
• Excellent market analysis skills, with a focus on product performance and consumer trends.

VemproInter!!!

O Nosso time de Talent é focado em contratar pessoas protagonistas, atuando com paixão e mentalidade inclusiva, respeitando a singularidade de cada pessoa e oferecendo a todos os colaboradores meios para que possam desenvolver o seu potencial e protagonismo.

O Inter é parceiro e está por dentro de projetos inclusivos, todas as nossas vagas são direcionadas a pessoas com deficiências.

ComeToInter!!

Our Talent team is focused on hiring leading people, acting with passion and an inclusive mindset, respecting the uniqueness of each person and offering all employees the means to develop their potential and protagonism.

Inter is a partner and is aware of inclusive projects, all of our vacancies are aimed at people with disabilities.