Web Content Analyst

Job purpose TMF Group is looking for an experienced Web Content Analyst to join our global Marketing team. Working within a team of digital marketing experts, the Web Content Analyst role is key in the maintenance and development of five content websites and microsites, each tailored to specific language needs.

The role holder will be responsible for making sure the websites stay up to date, are accurate and optimised for both usability and organic search.

The role holder will gain experience across various web processes from User Experience (UX) to project management and Search Engine Optimisation (SEO).

Key responsibilitiesWebsiteDay-to-day maintenance of website contentUpload content to the Optimizely CMS, adhering to the marketing and company’s protocols and processesWork closely with colleagues in the Group Marketing, as well as internal stakeholders to ensure the website content, messages and campaigns are being produced in a timely mannerBe a Optimizely CMS expert userInvestigate, remedy and / or report any operational and technical issuesKeep up to date with developments in digital marketing and the Optimizely environmentContribute or own the development of website projectsCRMBuild new forms in Dynamics 365Conduct testing of new functionalities and developments on the CRM ready for deploymentCoordinate with development teams to assist in testing web forms enhancementsOtherAnalyse analytics data to learn how users interact with the websites and identify areas for improvementCoordinate with development teams to assist in testing website enhancementsKnowledge and experienceProven work experience as a website content administratorFamiliarity with content management systems, preferably OptimizelyExperience of writing and editing HTMLFamiliarity with Microsoft Office, including : SharePoint, Excel, Outlook, TeamsGood written EnglishExcellent attention to detailGood organisational and time management skillsStrong communication skillsAbility to prioritise and delegate where necessaryAbility to manage own workload well and deliver according to deadlinesCapable of working independently with minimal supportCapable of problem solve and think criticallyDesirableUse of Dynamics 365, Adobe PhotoShop, Wrike, Google Suite of products e.

g. GA4, GSC and Looker Studio, and SEO software i.e. SEMRush.