Marketing Analytics Manager

The Company You’ll Join Carta develops purpose-builtsoftware that transforms traditional accounting into a powerfulgrowth engine.

Carta’s world-class fund administration platformsupports nearly 7,000 funds and SPVs, and represents nearly $130Bin assets under management in venture capital and private equity.

Trusted by more than 40,000 companies, Carta also helps privatebusinesses in over 160 countries manage their cap tables,valuations, taxes, equity programs, compensation, and more.

Together, Carta is setting a new standard as the end-to-endplatform for private markets. Our best-in-class solution for fundmanagement seamlessly integrates investor and portfolio companyinsights via a suite of tools designed ground-up to support thestrategic impact of the fund CFO.

For more information about ouroffices and culture, check out our Carta careers page. The ProblemsYou'll Solve At Carta, our employees set out on a mission to unlockthe power of equity ownership for more people in more places.

Webelieve that the problems we solve today unlock the opportunitiesof tomorrow. As a Marketing Analytics Manager you’ll work to : -Leverage Data to Empower Decision Making : Collect, analyze andreport on key funnel metrics, conversion rates, and otherperformance indicators across marketing plays, campaigns, andactivities, using data to evaluate performance and inform futuremarketing activities.

Partner Across GTM Organization : Workclosely with stakeholders in marketing, sales, operations, andstrategy to manage data requests and synthesize, refine, and reporton performance objectives.

Leverage customer data and insights torecommend opportunities and white space. - Tell Compelling Storiesthrough Data : Use data visualization tools to communicate insightssimply and effectively to various stakeholders, fostering trust andcollaboration.

Drive Adoption of Data Products : Evangelize andpromote the data products you develop to enhance their utilityacross the organization.

The Marketing Analytics Manager plays acritical role in measuring performance to ensure optimalapplication of marketing investment.

This role is a strong partnerfor marketers with stakeholders including Demand Generation,Marketing Operations, Channel Marketers, Sales / Business Developmentand Strategy / Biz Ops.

The Team You'll Work With You’ll be joiningour Integrated Marketing team reporting to the Head of IntegratedMarketing. About You - A rigorous approach to mastering complexityis essential, while maintaining empathy and flexibility to addressunforeseen needs in a dynamic environment - Strategic andanalytical thinking, and ability to connect projections andoutcomes to business priorities - Strong communication and abilityto craft analysis into crisp deliverables - Experience drivingprojects that had measurable impact on revenue and performance -Understanding of attribution modeling and architecting pipeline -5-7+ years of experience in Data Science or related fieldsrecommended - Familiarity with marketing automation and attributiontools (Marketo Measure, Bizible, Salesforce) - Proficient in SQLand / or Python - Experience using data visualization tools to craftnarratives (e.

g. Looker, Tableau, etc) - BA required - SaaSexperience across SMB, mid-market, and enterprise segments stronglypreferred - Understanding of the latest in marketing mix modelingand predictive analytics preferred At Carta, you’re not just anemployee.

You’re a builder who is creating infrastructure thataccelerates innovation and empowers more ownership. Cartans arehelpful, relentless, unconventional and kind;

representing Carta’sIdentity Traits. They work collaboratively and cross functionallyto challenge the status quo; working towards a common goal ofcreating more owners in the private markets.#J-18808-Ljbffr